2025 Locals Only Registration Event

Living in NWA is likely reward enough, but we’re about to make it a little bit sweeter. JOIN US on Saturday (3/1/25) at 1 PM CT for a locals-only ride leaving from the The HUB in Bentonville. We’ll do a 30-mile gravel ride through the highs and hollows of the surrounding countryside and regroup at The HUB for all the great amenities on offer.

But here’s the best part…after the ride, starting at 2 PM CT we’ll be handing out 500 codes for early on-site registration to The Life Time Big Sugar Gravel presented by Mazda or the Life Time Little Sugar MTB! If you’ll recall, this event sells out fast, so this is your locals-only opportunity to register a week early.