Expo
Little Sugar MTB | October 10, 2026 | OZ Trails Bike Park
Big Sugar Gravel | October 15-16, 2026 | The Momentary
It All Starts Here
The Big Sugar Classic Expos are the biggest in the region for MTB and gravel enthusiasts. These open-air, market-style festivals gives attendees the opportunity to engage with industry-leading brands, test new products, and join in on all the pre-race festivities. The free cycling extravaganzas feature over 100 international, national and regional exhibitors showcasing products, services, and experiences for athletes and spectators alike.
Get In On The Fun!
In addition to exhibitor booths, attendees enjoy food trucks, live music, #Insta-worthy photo opps, shakeout rides, and more that you don’t want to miss.
With all of the latest and greatest in off-road cycling, you might just spend more time here than on your bike!
Expo Schedule
Latest past sessions
Fri, Oct 16
Sprockids Scavenger Hunt
Sprockids
Explore the Big Sugar Classic Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!
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Neversecond Sweat Test
Neversecond
Reserve your slot to test your sweat with an hDrop monitor and get real data on your sweat rate and sodium loss. You’ll walk away with clear, actionable insights to dial in your hydration and fueling strategy. During your session, you’ll ride for 30 minutes on a Wahoo KICKR Bike, so come ready to sweat!…
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Kodiak Shakeout Ride with Keegan Swenson + Christopher Blevins
Kodiak
Love pancakes? You’re in for a treat. Join us for a fun shakeout ride supported by Kodiak, and ride alongside Keegan Swenson and Christopher Blevins. SIGN UP
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Meet Continental Pro Athletes
Continental
Meet Continental Professional athletes Melisa Rollins, Brendan Johnston and Chase Wark at the Continental Booth. Chat, take a selfie, and get tips and tricks for the BIG race.
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Life Time Grand Prix x Future of Off-Road Racing Athlete Panel
Life Time
WATCH LIVE
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Wheelie Sweet
Yes Honey
Stop by the Yes Honey booth, spin the wheel, and win a sweet prize.
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Sprockids Cornering Clinic
Sprockids
Learn the FUNdamentals of steering and cornering. Build confidence, control, and stability through every turn.
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Sat, Oct 17
OZ Kids Crit Championship Series Finale
Ozark Foundation
REGISTER HERE
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