Expo
Little Sugar MTB | October 10, 2026 | OZ Trails Bike Park
Big Sugar Gravel | October 15-16, 2026 | The Momentary
It All Starts Here
The Big Sugar Classic Expos are the biggest in the region for MTB and gravel enthusiasts. These open-air, market-style festivals gives attendees the opportunity to engage with industry-leading brands, test new products, and join in on all the pre-race festivities. The free cycling extravaganzas feature over 100 international, national and regional exhibitors showcasing products, services, and experiences for athletes and spectators alike.
Get In On The Fun!
In addition to exhibitor booths, attendees enjoy food trucks, live music, #Insta-worthy photo opps, shakeout rides, and more that you don’t want to miss.
With all of the latest and greatest in off-road cycling, you might just spend more time here than on your bike!
Expo Schedule
Ride with Team USA
USAC
Join the USA Cycling Mountain Bike National Team for a ride starting from the Rapha Clubhouse. This will be a moderate-paced ride. Gravel bikes or mountain bikes are preferred.
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Airship Sugar Rush Ride
Airship Coffee
Join us for a shakeout ride featuring Airship Coffee! We’ll tackle 19 miles and 1,000 feet of climbing, including the final 9 miles of Saturday’s race course. The ride will finish at Airship Coffee, where participants can enjoy coffee and pastries following the ride. Supporting: MAAP athletes + ambassadors, Strava, and Cadence. SIGN UP
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Kenda Crusher Tire Giveaway
Kenda
Stop by the Kenda booth and get race-weekend ready with a premium gravel tire swap. The first 30 riders to visit the Kenda booth will receive a FREE SET of Kenda Crushers—Kenda’s fastest gravel tire to date. They’ll swap you into a set before event weekend so you can hit the course with speed, confidence,…
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Sprockids Scavenger Hunt
Sprockids
Explore the Big Sugar Gravel Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!
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Neversecond Sweat Test
Neversecond
Reserve your slot to test your sweat with an hDrop monitor and get real data on your sweat rate and sodium loss. You’ll walk away with clear, actionable insights to dial in your hydration and fueling strategy. During your session, you’ll ride for 30 minutes on a Wahoo KICKR Bike, so come ready to sweat!…
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No Sugar. All Momentum. Shakeout Ride with Kenetik
Kenetik
This will be a no-drop ride to shake out the legs, see a preview of the course, and drink Kenetik with friends. SIGN UP
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Garmin Fall Sale
Garmin
Tacx NEO 2T Smart Bike Trainer – $200 Off Fall Sale & Free NEO Motion Plates Rebate, perfect for winter training. Visit the Garmin booth and experience motion-based training and real road feel that is exclusive to Tacx NEO smart trainers.
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Canyon Factory Race Support
Canyon Bicycles
World Tour-Level Support at Big Sugar Gravel: Exclusive Canyon Bike Checks We are bringing professional mechanical precision to Canyon owners at Big Sugar Gravel. Designed to eliminate pre-race mechanical anxiety, our factory team is offering complimentary diagnostic tune-ups and last-mile support right at the Expo. Leave the wrenching to us so you can focus on…
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Tailwind Endurance Fuel – New Flavor Drop
Tailwind Nutrition
Tailwind is dropping 3 new flavors of Endurance Fuel! Come sample all three and help pick the crowd favorite. Tailwind Athletes Cole Paton, Lauren Aggeler, Stella Hobbs and Ellen Campbell will be dropping by too! Attendees will have the chance to sign up to win a $150 gift card at the end of Big Sugar.
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Sprockids “Slow Ride” Challenge
Sprockids
Test your balance, control, and bike handling skills. Ride skinnies, cross bridges, and take on the teeter-totter.
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Sundown DoubleDown
OZ Trails Bike Park
Sundown DoubleDown is a low-pressure downhill race series built around fast laps, friendly competition, and a good excuse to ride late. You’ll get two race runs with your fastest time counting. Come throw down, chase your fastest run, or just line up and see what you’ve got. All ages. All skill levels. Good times guaranteed.…
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Liv X Femmes Gravel Shakeout Ride
Liv X Femmes Gravel
Join Liv, Femmes Gravel, and Liv athlete Melisa Rollins for a pre-race shakeout ride. Plus, everyone who participates will be entered into a giveaway for a chance to win great prizes, including a Liv Devote 2 gravel bike, a Femmes Gravel gift pack, and a Gravel Rave entry! SIGN UP
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Life Time Grand Prix Autograph Signing
Life Time
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Wheelie Sweet
Yes Honey
Stop by the Yes Honey booth, spin the wheel, and win a sweet prize.
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Neversecond Shakeout Ride
Neversecond
Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. We’ll end the ride and head over to The Meteor for a happy hour and a live podcast recording with the Bonk Babes. Stick…
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