October 18, 2025
100, 50, or 25 miles of Gloriously Chunky Gravel
50 & 100 SOLD OUT
Three Distances | One Epic Weekend
Canopy covered gravel roads will lead you through the remote and rugged highlands of the Ozark Mountains in Northwest Arkansas and Southern Missouri. The courses go along Sugar Creek and through the bluffs and hollers, including picturesque fall foliage painted around you.
Expect these to be more challenging courses featuring rarely maintained roads with loose, rocky gravel, a few pavement sections and a few water crossings and bridges. If you like to ride in the dirt, venture off into stunning landscapes and share an experience with fellow cyclists, Life Time Big Sugar Gravel is a race reserved for you.
25-Miler
Enjoy a fun adventure with this short course designed for beginners or those just looking for a chill ride.
50-Miler
Cruise through the highlands on this route designed for recreational cyclists.
100-Miler
Barrel through the remote and rugged highlands of the Ozark Mountains.
SUPPORT CREWS ONLY ALLOWED AT SPECIFIED LOCATIONS
- If you wish to be picked up by your support crew, please make your way to an accessible locaton. Support crews CANNOT drive on the gravel roads of the course
- If necessary, SAG Jeeps can assist you to an accessible location and take you to the nearest checkpoint location if you do not have another pick up option
- Shuttles are available at the checkpoints to carry riders and bikes back to Bentonville
- They will take you either to the finish festival or to the Walmart HQ parking lot as desired
- If you need to call for help, use the BIG SUGAR HOTLINE: 719-257-3938
- Cell service is spotty—all Jeeps have HAM radio which has better transmission if you need to communicate with support crews or race organization.
- Distance: 160.3k / 99.6 miles
- Elevation Gain: ~6,200’
- Start and Finish: Downtown Bentonville
- Distance: 86.8k / 53.9 miles
- Elevation Gain: ~3,000’
- Start and Finish: Downtown Bentonville
- Distance: 47.5k / 29.5 miles
- Elevation Gain: ~1,500’
- Start and Finish: Downtown Bentonville
COMING SOON
On each rider’s number plate, there will be three serrated tabs attached at the bottom:
- Free drink at Whistling Springs Brewery
- Free beer from Bike Rack Brewing at the finish festival
- Up to $10 at the finish festival food trucks
- If you’re buying something less than $10, no change will be given
- If you want something more expensive, you will have to pay the remainder
Finish festival food trucks are also open to support crews and spectators.
Awards will go three deep in the following categories:
100-Mile award categories:
- Elite Men/Women
- 19 & under Men/Women
- 20-29 Men/Women
- 30-39 Men/Women
- 40-49 Men/Women
- 50-59 Men/Women
- 60-69 Men/Women
- 70+ Men/Women
- Single Speed Men/Women
- Para Men/Women
- Tandem
- Non-binary Open
- Fatbike
50-Mile award categories:
- Open Men/Women
- Open Non-binary
- Para Men/Women
- Tandem
- E-Bike Men/Women
- 12-13 Boys/Girls
- 14-16 Boys/Girls
- 17-18 Boys/Girls
- 19-29 Men/Women
- 30-39 Men/Women
- 40-49 Men/Women
- 50-59 Men/Women
- 60-69 Men/Women
- 70+ Men/Women
The 100mi will offer a $30,000 prize purse, split between men and women!
| Place | Amount |
| 1 | $5,000 |
| 2 | $4,000 |
| 3 | $3,000 |
| 4 | $2,000 |
| 5 | $1,000 |
COMING SOON
How far can you ride before you hit a sugar high? Make the end of your cycling season extra sweet and join us for BOTH the MTB and Gravel events!
Sweet Tooth Challenge: 100K MTB and 100-mile Gravel
Semi-Sweet Tooth Challenge: 50K MTB and 50-mile Gravel
Note: You must sign up for Gravel/MTB events SEPARATELY — individuals in both will automatically be entered in the Sweet Tooth Challenge. Sweet Tooth/Semi-Sweet Tooth Challenge is not a scored event. Individuals will be scored within each event, but a cumulative score will not be kept. Finishers will receive a bonus prize!
- 50% Performance-Based: Half of the coins go to top riders in each category.
- 50% Random Drawing: Half of the coins will be up for grabs in a random drawing. Everyone’s got a shot!
Finishers of the 100 mile will be eligible for a coin. Winners will be able to register for either the UNBOUND Gravel 200 or 100 Mile distances.
Note: Winners will receive guaranteed entry to Life Time UNBOUND Gravel presented by Shimano, this does not include the entry fee. Winners will be able to register for either the following year’s UNBOUND Gravel, or 1 year after that. Once participation year is selected, winners will be subject to normal deferral rules.