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A truly unforgettable ride, the course goes along Sugar Creek and through the bluffs and hollows (hollers if you’re a local), including picturesque fall foliage painted around you and a quaint little town at the start and finish.

The Vision

On the heels of its inaugural year owning UNBOUND Gravel, the Life Time team has expanded its off-road portfolio to include a brand new gravel event, Big Sugar. In addition, every participant that finishes the 107-mile Big Sugar is automatically eligible for a chance at winning a spot for UNBOUND Gravel.

This new event will focus on celebrating the cycling community in a truly unique environment and part of the country. Backed by the original UNBOUND Gravel team as well as the addition of Bentonville locals Nat Ross and Gabbi Adams, it’s the perfect race for a ride in the dirt and an adventure into different terrains and stunning landscapes an experience with fellow cyclists.


Find out more details about registration on both races and the weekend events.

Registration Details

BigSugar Registration
The Course

The Course

Discover the course that treks through the city of Bentonville and the Ozarks region.

About the Course

The Team

The Team

Learn about the Life Time Athletic Events and Big Sugar team.

Meet Our Team

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