Festival Week Schedule
October 10-19, 2025
More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.
Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.
Big Sugar Classic Festival Week Schedule
Friday, October 10
- 1:00 pm – 6:00 pm – Bentonville Area Chamber Bike & Brew | Lawrence Plaza | Register
Saturday, October 11
- 7:00 am – 2:00 pm – Square 2 Square Bike Ride | Register
- 7:30 am – 1:00 pm – Bentonville Farmers Market | Bentonville City Square
- 9:00 am – 5:30 pm – Ladies All Ride Bike Clinics | Register
- 11:00 am – 5:00 pm – Expo & Packet Pickup | Coler MTB Preserve Campground
- 12:00 pm – Genius Guide Shakeout Ride | Coler MTB Preserve Campground | RSVP
- 1:00 pm – 1:30 pm – Life Time Grand Prix Athlete Panel | Expo Stage
- 1:45 pm – Life Time Grand Prix Shakeout Ride | Expo Stage | RSVP
- 2:00 pm – Athlete Meeting #1 | Coler MTB Preserve Campground
- 5:00 pm – Athlete Meeting #2 | Coler MTB Preserve Campground
Sunday, October 12
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7:30 am – Little Sugar MTB 50K Start | Coler MTB Preserve Campground
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8:00 am – Little Sugar MTB 100K Elite Men Start | Coler MTB Preserve Campground
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8:10 am – Little Sugar MTB 100K Elite Women Start | Coler MTB Preserve Campground
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8:20 am – Little Sugar MTB 100K Age Group Start | Coler MTB Preserve Campground
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9:00 am – 6:30 pm – Little Sugar MTB Finish Fest | Bentonville City Square
- 9:00 am – 5:30 pm – Ladies All Ride Bike Clinics | Register
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10:30 am – Little Sugar MTB 20K Start | Coler MTB Preserve Campground
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11:00 am – 8:00 pm – Little Sugar MTB After-Party | The HUB Bike Lounge
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2:30 pm – Little Sugar MTB 20K Awards | The HUB Bike Lounge
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3:00 pm – Little Sugar MTB 50K Awards | The HUB Bike Lounge
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3:30 pm – Little Sugar MTB 100K Elite Awards | The HUB Bike Lounge
- 6:00 pm – Finish Line Closes | Bentonville City Square
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6:30 pm – Little Sugar MTB 100K Age Group Awards | The HUB Bike Lounge
Monday, October 13
- 6:00 pm – 7:00 pm – Social Ride Bentonville | Archies Sandwichery | Learn More
Tuesday, October 14
- 12:00 pm – 2:00 pm – PeopleForBikes Lunch & Learn | Ari Bikes | Register
- 3:00 pm – 5:00 pm – Ladies All Ride with Lindsey Richter | Register
- 4:30 pm – 7:30 pm – Oz Trails Town Series: Thunder Dome Thriller with the USA National Mountain Bike Team | Coler Grove Parking Lot | Register
- 5:30 pm – 7:30 pm – Tour de Coler Weekly Group Ride | Learn More
- 5:55 pm – Bentonville TNT Cycling | Rapha Bentonville
- 7:00 pm – 9:00 pm – Hangout with the USA National Mountain Bike Team | The HUB Bike Lounge
Wednesday, October 15
- 7:00 am – 9:00 am – Ride to Work Wednesday | Move Hub | Learn More
- 8:00 am – 10:00 am – PeopleForBikes x Breakfast Club ATX Group Ride | The Meteor
- 3:00 pm – 5:00 pm – Party Pace Group MTB Ride | Airship Pumphouse | RSVP
- 5:45 pm – 7:45 pm – Rapha Femmes Gravel Ladies Night | Rapha Bentonville
- 6:00 pm – 9:00 pm – FAST Weekly MTB Ride | Coler Grove Parking Lot | Learn More
- 6:00 pm – 8:00 pm – PeopleForBikes SHIFT’25 Happy Hour & Dinner | The YT Mill
- 6:00pm – 10:00pm – NWA Bike Polo | Wildwood Park | Learn More
- 6:00 pm – 8:00 pm – Ride Along Film Screening & After-Party | Skylight Cinema | Register
- 6:00 pm – 8:00 pm – The Impossible Route Screening | The Stonebreaker Hotel | Learn More
- 7:30 pm – 9:00 pm – Bike Industry Comedy Night | Blake Street House
Thursday, October 16
- 9:00 am – 12:00 pm – PeopleForBikes SHIFT’25 | Compton Gardens
- 9:00 am – 3:00 pm – USA Cycling Official Training | Location TBD | Register
- 1:00 pm – 7:00 pm – Expo | The Momentary
- 1:00 pm – 2:00 pm – Elite Packet Pickup | The Momentary
- 2:00 pm – 7:00 pm – Age Group Packet Pickup | The Momentary
- 2:00 pm – 4:00 pm – Meet & Greet with the USA National Mountain Bike Team | Thaden School
- 2:00 pm – ENVE Shakeout Ride with Alexey Vermeulen & Willie | The Meteor | RSVP
- 3:00 pm – Life Time Grand Prix Shakeout Ride | North Courtyard | RSVP
- 6:00 pm – Athlete Meeting #1 | Expo Stage
- 6:30 pm – 10:00 pm – Welcome Cycling Industry – Arkansas Hospitality Night | YT Mill
Friday, October 17
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9:00 am – 11:00 am – PeopleForBikes SHIFT’25 Breakfast & Group Rides | The Meteor
- 9:00 am – 3:00 pm – USA Cycling Official Training | Register
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11:00 am – 6:00 pm – Expo & Packet Pickup | The Momentary
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11:00 am – Kodiak Cakes Shakeout Ride with UnTapped | North Courtyard | RSVP
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11:30 am – Shimano Shakeout Ride | North Courtyard | RSVP
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12:30 pm – All Bodies on Bikes x Wheels of Welcome Shakeout Ride | North Courtyard | RSVP
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12:30 pm – 1:00 pm – Kodiak Cakes Athlete Panel with UnTapped | The Momentary
- 1:00 pm – Kenetik Shakeout Ride | North Courtyard | RSVP
- 2:00 pm – 2:30 pm – Life Time Grand Prix Athlete Panel | The Momentary
- 3:00 pm – 3:30 pm – Life Time Grand Prix Autograph Signing | The Momentary
- 3:00 pm – 4:30 pm – Bentonville Area Chamber Weekend Warmup Group Ride | Bentonville Chamber
- 5:00 pm – Athlete Meeting #2 | Expo Stage
- 5:30 pm – 9:00 pm – DT Swiss Hub Assembly Throwdown | Airship Coffee at 5th St | Register
Saturday, October 18
- 7:10 am – Livestream Starts | YouTube
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7:25 am – 100mi Elite Men Start | Bentonville City Square
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7:30 am – 1:00 pm – Bentonville Farmers Market | Bentonville City Square
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7:35 am – 100mi Elite Women Start | Bentonville City Square
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7:50 am – 100mi Age Group Start | Bentonville City Square
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8:30 am – 50mi Start | Bentonville City Square
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9:00 am – 25mi Start | Bentonville City Square
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10:00 am – 6:30 pm – Finish Fest | Bentonville City Square
- 2:30 pm – Elite Awards | The Momentary
- 3:00 pm – 7:50am Start Awards (Original 100 Mile) | The Momentary
- 3:30 pm – 8:30am Start (Original 50 Mile) Age Group Awards | The Momentary
- UNBOUND Gravel Qualifier Lottery to follow
- 6:30 pm – Finish Line Closes | Bentonville City Square
- 6:00 pm – 11:30 pm – The Gravel Rave | The Momentary | Get Tickets
Sunday, October 19
- 9:00 am – 11:00 am – Chamois Butt’r Breakfast Bash | The Meteor Cafe
- 1:30 pm – 4:00 pm – OZ Kids Crit | The Momentary | Register
Schedule subject to change.