Schedule
October 10-17, 2026
More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.
Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.
Arkansas Tourism Sweetest Week Challenge
Race your way through Sweetest Week and win a getaway to The Natural State!
Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!
Fri, Oct 16
Swiftwick Shakeout Run
Swiftwick
Lace up and start the day with a fun, easy-paced 5k run with Swiftwick, departing from Airship’s 5th Street cafe. Stick around post-run for giveaways from Swiftwick and specials on coffee in the cafe! SIGN UP
Add to calendar
SHIFT Conference
People for Bikes
Get out into the community and see the ideas behind Bentonville’s bicycle ecosystem in action. The study tour offers a firsthand look at the infrastructure, businesses, programs, and partnerships that have helped shape the region into a leading bicycle community.
Add to calendar
Garmin Fall Sale
Garmin
Tacx NEO 2T Smart Bike Trainer – $200 Off Fall Sale & Free NEO Motion Plates Rebate, perfect for winter training. Visit the Garmin booth and experience motion-based training and real road feel that is exclusive to Tacx NEO smart trainers.
Add to calendar
Sprockids Scavenger Hunt
Sprockids
Explore the Big Sugar Classic Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!
Add to calendar
Kodiak Shakeout Ride with Keegan Swenson + Christopher Blevins
Kodiak
Love pancakes? You’re in for a treat. Join us for a fun shakeout ride supported by Kodiak, and ride alongside Keegan Swenson and Christopher Blevins. SIGN UP
Add to calendar
The Leadout Pre-Race Show | Big Sugar Gravel
Life Time
WATCH LIVE
Add to calendar
Life Time Grand Prix x Future of Off-Road Racing Athlete Panel
Life Time
WATCH LIVE
Add to calendar
Sprockids Cornering Clinic
Sprockids
Learn the FUNdamentals of steering and cornering. Build confidence, control, and stability through every turn.
Add to calendar
Sat, Oct 17
OZ Kids Crit Championship Series Finale
Ozark Foundation
REGISTER HERE
Add to calendar
Big Sugar Gravel 100mi Age Group Awards
Life Time
UNBOUND Gravel Qualifier Lottery to follow.
Add to calendar
The Gravel Rave
Life Time
A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party + the Life Time Grand Prix’s grand finale awards ceremony. And this year’s theme…Party Like It’s 1999! That’s right, we’re throwing it back to the late 90s and early 2000s with your…
Add to calendar
No sessions match the filters you picked. Clear a filter to see more.