Schedule

October 10-17, 2026

More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.

Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.

Arkansas Tourism Sweetest Week Challenge

Race your way through Sweetest Week and win a getaway to The Natural State!

Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!

CHECK OUT THE CHALLENGE
Today Thursday, November 4, 2021

Fri, Oct 16

7:00 am
🎟️ Events 🚴 Shakeout Rides

Swiftwick Shakeout Run

Swiftwick

📍 Airship Coffee on 5th Street1000 SE 5th Street, Bentonville, Arkansas 72712, USA

Lace up and start the day with a fun, easy-paced 5k run with Swiftwick, departing from Airship’s 5th Street cafe. Stick around post-run for giveaways from Swiftwick and specials on coffee in the cafe! SIGN UP

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8:00 am–11:00 am
🎟️ Events

SHIFT Conference

People for Bikes

📍 Ledger Building Terrace

Get out into the community and see the ideas behind Bentonville’s bicycle ecosystem in action. The study tour offers a firsthand look at the infrastructure, businesses, programs, and partnerships that have helped shape the region into a leading bicycle community.

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11:00 am–6:00 pm
🎪 Expo

Garmin Fall Sale

Garmin

📍 The Momentary, Booth G8

Tacx NEO 2T Smart Bike Trainer – $200 Off Fall Sale & Free NEO Motion Plates Rebate, perfect for winter training. Visit the Garmin booth and experience motion-based training and real road feel that is exclusive to Tacx NEO smart trainers.

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11:00 am–6:00 pm
🎪 Expo 👨‍👩‍👧 Family

Sprockids Scavenger Hunt

Sprockids

📍 The Momentary, Sprockids Booth

Explore the Big Sugar Classic Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!

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Sat, Oct 17

6:30 pm–11:30 pm
🥇 Awards 🎟️ Events 🎉 Finish Festival 🏆 Life Time Grand Prix

The Gravel Rave

Life Time

📍 The Momentary

A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party + the Life Time Grand Prix’s grand finale awards ceremony. And this year’s theme…Party Like It’s 1999! That’s right, we’re throwing it back to the late 90s and early 2000s with your…

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