Schedule

October 10-17, 2026

More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.

Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.

Arkansas Tourism Sweetest Week Challenge

Race your way through Sweetest Week and win a getaway to The Natural State!

Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!

CHECK OUT THE CHALLENGE
Today Saturday, 4 February 2023

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Fri, Oct 9

Sat, Oct 10

Sun, Oct 11

Mon, Oct 12

Tue, Oct 13

4:00 pm–6:30 pm
🎟️ Events 🏁 Race 🍭 Sweetest Week

Thunder Dome Thriller with the USA Cycling MTB Team 

Visit Bentonville

📍 Coler MTB Preserve

Join us for a community jam and an opportunity to race the pros for FREE on the Thunder Dome dual slalom. Pre-register now to claim your spot! Only 100 spots available! REGISTER NOW Featured Athletes: Haley Batten Gwendalyn Gibson Madigan Munro Kelsey Urban Savilia Blunk Christopher Blevins Riley Amos Bjorn Riley Makena Kellerman Bailey Cioppa Greta…

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Wed, Oct 14

Thu, Oct 15

8:00 am–1:00 pm
🎟️ Events

SHIFT Conference

People for Bikes

📍 Compton Gardens

A full day of candid conversations exploring the ideas, challenges, and opportunities shaping the future of the bicycle industry and the communities we serve. Hear from leading voices across cycling, business, community development, and beyond, with a focus on practical ideas that can move from conversation to action.

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9:30 am–11:00 am
🎟️ Events 🚴 Shakeout Rides 🍭 Sweetest Week

Ride with Team USA

USAC

📍 Rapha Bentonville

Join the USA Cycling Mountain Bike National Team for a ride starting from the Rapha Clubhouse. This will be a moderate-paced ride. Gravel bikes or mountain bikes are preferred.

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1:00 pm–7:00 pm
🎪 Expo 👨‍👩‍👧 Family

Sprockids Scavenger Hunt

Sprockids

📍 The Momentary

Explore the Big Sugar Gravel Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!

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1:00 pm–7:00 pm
🎪 Expo

Garmin Fall Sale

Garmin

📍 The Momentary, Booth G8

Tacx NEO 2T Smart Bike Trainer – $200 Off Fall Sale & Free NEO Motion Plates Rebate, perfect for winter training. Visit the Garmin booth and experience motion-based training and real road feel that is exclusive to Tacx NEO smart trainers.

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4:00 pm
🎪 Expo 🚴 Shakeout Rides 🍭 Sweetest Week

Liv X Femmes Gravel Shakeout Ride

Liv X Femmes Gravel

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Liv, Femmes Gravel, and Liv athlete Melisa Rollins for a pre-race shakeout ride. Plus, everyone who participates will be entered into a raffle for a chance to win great prizes, including a Liv Devote 2 gravel bike, a Femmes Gravel gift pack, and a Gravel Rave entry! SIGN UP

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4:00 pm–8:00 pm
🎟️ Events 🏁 Race 🍭 Sweetest Week

Sundown DoubleDown

OZ Trails Bike Park

📍 OZ Trails Bike Park

Sundown DoubleDown is a low-pressure downhill race series built around fast laps, friendly competition, and a good excuse to ride late. You’ll get two race runs with your fastest time counting. Come throw down, chase your fastest run, or just line up and see what you’ve got. All ages. All skill levels. Good times guaranteed.…

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5:00 pm
🎪 Expo 🚴 Shakeout Rides 🍭 Sweetest Week

Neversecond Shakout Ride

Neversecond

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. We’ll end the ride and head over to The Meteor for a happy hour and a live podcast recording with the Bonk Babes. Stick…

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6:00 pm–8:00 pm
🎟️ Events

SHIFT Conference Reception

People for Bikes

📍 Compton Gardens

Come together with fellow SHIFT’26 attendees for an evening of conversation, connection, and celebration. This casual gathering creates space to build relationships across companies, communities, and disciplines while reflecting on the ideas shared throughout SHIFT’26.

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Fri, Oct 16

7:00 am
🎟️ Events 🚴 Shakeout Rides

Swiftwick Shakeout Run

Swiftwick

📍 Airship Coffee on 5th Street1000 SE 5th Street, Bentonville, Arkansas 72712, USA

Lace up and start the day with a fun, easy-paced 5k run with Swiftwick, departing from Airship’s 5th Street cafe. Stick around post-run for giveaways from Swiftwick and specials on coffee in the cafe! SIGN UP

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8:00 am–11:00 am
🎟️ Events

SHIFT Conference

People for Bikes

📍 Ledger Building Terrace

Get out into the community and see the ideas behind Bentonville’s bicycle ecosystem in action. The study tour offers a firsthand look at the infrastructure, businesses, programs, and partnerships that have helped shape the region into a leading bicycle community.

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11:00 am–6:00 pm
🎪 Expo 👨‍👩‍👧 Family

Sprockids Scavenger Hunt

Sprockids

📍 The Momentary, Sprockids Booth

Explore the Big Sugar Classic Expo with the Sprockids Scavenger Hunt! Kids will search, ask, say, do, and discover their way through the expo while completing fun bike-themed challenges. Finish the hunt, return your completed sheet to the Sprockids booth, and earn a special Sprockids Medal!

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11:00 am–6:00 pm
🎪 Expo

Garmin Fall Sale

Garmin

📍 The Momentary, Booth G8

Tacx NEO 2T Smart Bike Trainer – $200 Off Fall Sale & Free NEO Motion Plates Rebate, perfect for winter training. Visit the Garmin booth and experience motion-based training and real road feel that is exclusive to Tacx NEO smart trainers.

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Sat, Oct 17

6:30 pm–11:30 pm
🥇 Awards 🎟️ Events 🎉 Finish Festival 🏆 Life Time Grand Prix

The Gravel Rave

Life Time

📍 The Momentary

A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party + the Life Time Grand Prix’s grand finale awards ceremony. And this year’s theme…Party Like It’s 1999! That’s right, we’re throwing it back to the late 90s and early 2000s with your…

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