Schedule

October 10-17, 2026

More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.

Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.

Arkansas Tourism Sweetest Week Challenge

Race your way through Sweetest Week and win a getaway to The Natural State!

Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!

CHECK OUT THE CHALLENGE
Today Monday, 17 June 2024

Clear

Thu, Oct 8

Sat, Oct 10

11:00 am–5:00 pm
🔖 Exhibitor Events 🎪 Expo

Neversecond Sweat Test

Neversecond

📍 OZ Trails Bike Park, Booth G11

Reserve your slot to test your sweat with an hDrop monitor and get real data on your sweat rate and sodium loss. You’ll walk away with clear, actionable insights to dial in your hydration and fueling strategy. During your session, you’ll ride for 30 minutes on a Wahoo KICKR Bike, so come ready to sweat!…

Add to calendar

Sun, Oct 11

Mon, Oct 12

Tue, Oct 13

Wed, Oct 14

Thu, Oct 15

8:00 am–1:00 pm
🎟️ Events

SHIFT Conference

People for Bikes

📍 Compton Gardens

A full day of candid conversations exploring the ideas, challenges, and opportunities shaping the future of the bicycle industry and the communities we serve. Hear from leading voices across cycling, business, community development, and beyond, with a focus on practical ideas that can move from conversation to action.

More detail

Add to calendar
9:30 am–11:00 am
🎟️ Events 🚴 Shakeout Rides 🍭 Sweetest Week

Ride with Team USA

USAC

📍 Rapha Bentonville

Join the USA Cycling Mountain Bike National Team for a ride starting from the Rapha Clubhouse. This will be a moderate-paced ride. Gravel bikes or mountain bikes are preferred.

More detail

Add to calendar
1:00 pm–7:00 pm
🔖 Exhibitor Events 🎪 Expo

Neversecond Sweat Test

Neversecond

📍 The Momentary, Booth G11

Reserve your slot to test your sweat with an hDrop monitor and get real data on your sweat rate and sodium loss. You’ll walk away with clear, actionable insights to dial in your hydration and fueling strategy. During your session, you’ll ride for 30 minutes on a Wahoo KICKR Bike, so come ready to sweat!…

Add to calendar
1:00 pm–7:00 pm
🔖 Exhibitor Events

Canyon Factory Race Support

Canyon Bicycles

📍 The Momentary, Booth C32

World Tour-Level Support at Big Sugar Gravel: Exclusive Canyon Bike Checks We are bringing professional mechanical precision to Canyon owners at Big Sugar Gravel. Designed to eliminate pre-race mechanical anxiety, our factory team is offering complimentary diagnostic tune-ups and last-mile support right at the Expo. Leave the wrenching to us so you can focus on…

More detail

Add to calendar
4:00 pm–8:00 pm
🎟️ Events 🏁 Race 🍭 Sweetest Week

Sundown DoubleDown

OZ Trails Bike Park

📍 OZ Trails Bike Park

Sundown DoubleDown is a low-pressure downhill race series built around fast laps, friendly competition, and a good excuse to ride late. You’ll get two race runs with your fastest time counting. Come throw down, chase your fastest run, or just line up and see what you’ve got. All ages. All skill levels. Good times guaranteed.…

More detail

Add to calendar
4:00 pm
🎪 Expo 🚴 Shakeout Rides 🍭 Sweetest Week

Liv X Femmes Gravel Shakeout Ride

Liv X Femmes Gravel

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Liv, Femmes Gravel, and Liv athlete Melisa Rollins for a pre-race shakeout ride. Plus, everyone who participates will be entered into a raffle for a chance to win great prizes, including a Liv Devote 2 gravel bike, a Femmes Gravel gift pack, and a Gravel Rave entry! SIGN UP

Add to calendar
5:00 pm
🎪 Expo 🚴 Shakeout Rides 🍭 Sweetest Week

Neversecond Shakout Ride

Neversecond

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. We’ll end the ride and head over to The Meteor for a happy hour and a live podcast recording with the Bonk Babes. Stick…

Add to calendar
6:00 pm–8:00 pm
🎟️ Events

SHIFT Conference Reception

People for Bikes

📍 Compton Gardens

Come together with fellow SHIFT’26 attendees for an evening of conversation, connection, and celebration. This casual gathering creates space to build relationships across companies, communities, and disciplines while reflecting on the ideas shared throughout SHIFT’26.

More detail

Add to calendar

Fri, Oct 16

8:00 am–11:00 am
🎟️ Events

SHIFT Conference

People for Bikes

📍 Ledger Building Terrace

Get out into the community and see the ideas behind Bentonville’s bicycle ecosystem in action. The study tour offers a firsthand look at the infrastructure, businesses, programs, and partnerships that have helped shape the region into a leading bicycle community.

More detail

Add to calendar
11:00 am–6:00 pm
🔖 Exhibitor Events 🎪 Expo

Neversecond Sweat Test

Neversecond

📍 The Momentary, Booth G11

Reserve your slot to test your sweat with an hDrop monitor and get real data on your sweat rate and sodium loss. You’ll walk away with clear, actionable insights to dial in your hydration and fueling strategy. During your session, you’ll ride for 30 minutes on a Wahoo KICKR Bike, so come ready to sweat!…

More detail

Add to calendar
11:00 am–6:00 pm
🔖 Exhibitor Events

Canyon Factory Race Support

Canyon Bicyles

📍 The Momentary, Booth C32

World Tour-Level Support at Big Sugar Gravel: Exclusive Canyon Bike Checks We are bringing professional mechanical precision to Canyon owners at Big Sugar Gravel. Designed to eliminate pre-race mechanical anxiety, our factory team is offering complimentary diagnostic tune-ups and last-mile support right at the Expo. Leave the wrenching to us so you can focus on…

More detail

Add to calendar

Sat, Oct 17

6:00 pm–11:30 pm
🥇 Awards 🎟️ Events 🎉 Finish Festival 🏆 Life Time Grand Prix

The Gravel Rave

Life Time

📍 The Momentary

A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party + the Life Time Grand Prix’s grand finale awards ceremony. GET TICKETS

More detail

Add to calendar
Back To Top