Schedule
October 10-17, 2026
More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.
Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.
Arkansas Tourism Sweetest Week Challenge
Race your way through Sweetest Week and win a getaway to The Natural State!
Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!
Thu, Oct 15
No Sugar. All Momentum. Shakeout Ride with Kenetik
Kenetik
This will be a no-drop ride to shake out the legs, see a preview of the course, and drink Kenetik with friends. SIGN UP
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Liv X Femmes Gravel Shakeout Ride
Liv X Femmes Gravel
Join Liv, Femmes Gravel, and Liv athlete Melisa Rollins for a pre-race shakeout ride. Plus, everyone who participates will be entered into a raffle for a chance to win great prizes, including a Liv Devote 2 gravel bike, a Femmes Gravel gift pack, and a Gravel Rave entry! SIGN UP
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Life Time Grand Prix Autograph Signing
Life Time
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Neversecond Shakout Ride
Neversecond
Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. We’ll end the ride and head over to The Meteor for a happy hour and a live podcast recording with the Bonk Babes. Stick…
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Fri, Oct 16
Kodiak Shakeout Ride with Keegan Swenson + Christopher Blevins
Kodiak
Love pancakes? You’re in for a treat. Join us for a fun shakeout ride supported by Kodiak, and ride alongside Keegan Swenson and Christopher Blevins. SIGN UP
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The Leadout Pre-Race Show | Big Sugar Gravel
Life Time
WATCH LIVE
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Life Time Grand Prix Athlete Panel
Life Time
WATCH LIVE
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Sat, Oct 17
Big Sugar Gravel 50mi Awards
Life Time
UNBOUND Gravel Qualifier Lottery to follow.
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The Gravel Rave
Life Time
A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party + the Life Time Grand Prix’s grand finale awards ceremony. GET TICKETS
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