Schedule

October 10-17, 2026

More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.

Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.

Arkansas Tourism Sweetest Week Challenge

Race your way through Sweetest Week and win a getaway to The Natural State!

Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!

CHECK OUT THE CHALLENGE
Today Thursday, 13 March 2025

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Thu, Oct 15

5:00 pm
🎪 Expo 🚴 Shakeout Rides

Neversecond Shakout Ride

Neversecond

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. Stick around after the ride for a chance to win an even bigger prize package featuring goodies from each brand. Come ride, hang out,…

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Fri, Oct 16

Sat, Oct 17

6:00 pm–11:30 pm
🥇 Awards 🎟️ Events 🎉 Finish Festival 🏆 Life Time Grand Prix

The Gravel Rave

Life Time

📍 The Momentary

A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party. GET TICKETS

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