Schedule
October 10-17, 2026
More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.
Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.
Arkansas Tourism Sweetest Week Challenge
Race your way through Sweetest Week and win a getaway to The Natural State!
Check in at qualifying Big Sugar Classic activities throughout the Sweetest Week for your chance to win incredible prizes, including a three-night Arkansas getaway for two, 2027 Big Sugar Classic race entries, and a merchandise package. The more qualifying activities you check in to, the more entries you earn!
Monday 24 March 2025, 0 sessions
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