Schedule
October 10-17, 2026
More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.
Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.
Sat, Oct 10
Sun, Oct 11
Tue, Oct 13
TNT Group Ride
Get ready for a special-edition of the recurring TNT group ride with this fast, spicy gravel ride, averaging speeds of ~17-20mph.
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Wed, Oct 14
Day at the Bike Park
Life Time
Free day at the bike park for all Big Sugar Classic participants.
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SHIFT Opening Reception
People for Bikes
Kick off SHIFT’26 with an evening at the OZ Trails Bike Park, bringing together industry leaders, community builders, and rising voices for an informal start to the summit.
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Thu, Oct 15
SHIFT Conference
People for Bikes
A full day of candid conversations exploring the ideas, challenges, and opportunities shaping the future of the bicycle industry and the communities we serve. Hear from leading voices across cycling, business, community development, and beyond, with a focus on practical ideas that can move from conversation to action.
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Ride with Team USA
USAC
Join the USA Cycling Mountain Bike National Team for a ride starting from the Rapha Clubhouse. This will be a moderate-paced ride. Gravel bikes or mountain bikes are preferred.
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No Sugar. All Momentum. Shakeout Ride with Kenetik
Kenetik
This will be a no-drop ride to shake out the legs, see a preview of the course, and drink Kenetik with friends.
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Sundown DoubleDown
OZ Trails Bike Park
Sundown DoubleDown is a low-pressure downhill race series built around fast laps, friendly competition, and a good excuse to ride late. You’ll get two race runs with your fastest time counting. Come throw down, chase your fastest run, or just line up and see what you’ve got. All ages. All skill levels. Good times guaranteed.…
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Neversecond Shakout Ride
Neversecond
Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. Stick around after the ride for a chance to win an even bigger prize package featuring goodies from each brand. Come ride, hang out,…
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SHIFT Conference Reception
People for Bikes
Come together with fellow SHIFT’26 attendees for an evening of conversation, connection, and celebration. This casual gathering creates space to build relationships across companies, communities, and disciplines while reflecting on the ideas shared throughout SHIFT’26.
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Fri, Oct 16
SHIFT Conference
People for Bikes
Get out into the community and see the ideas behind Bentonville’s bicycle ecosystem in action. The study tour offers a firsthand look at the infrastructure, businesses, programs, and partnerships that have helped shape the region into a leading bicycle community.
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Kodiak Shakeout Ride with Keegan Swenson + Christopher Blevins
Kodiak
Love pancakes? You’re in for a treat. Join us for a fun shakeout ride supported by Kodiak, and ride alongside Keegan Swenson and Christopher Blevins.
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Sat, Oct 17
OZ Kids Crit Championship Series Finale
Ozark Foundation
REGISTER HERE
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Big Sugar Gravel 50mi Awards
Life Time
UNBOUND Gravel Qualifier Lottery to follow.
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The Gravel Rave
Life Time
A night where the world of gravel cycling collides with electrifying beats. This isn’t just any event, it’s the world’s greatest cycling after-party. GET TICKETS
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