Become A Sponsor
Join us and become part of one of off-road cycling’s most-coveted destinations.
Why Partner With Us?
Teaming up with Big Sugar Classic is more than a partnership, it’s an adventure. We seek to create deeply integrated sponsorships that expose your brand to our passionate community of gravel athletes through unique activations and meaningful connections.
Event Details
Interested in learning more about partnerships with Big Sugar Classic? Curious how many athletes and spectators attend the event? Want to see how other brands are meaningfully activating their partnership? Download our media kit.
What Our Partners Have to Say
Hear why industry brands and leading organizations choose Life Time Events as part of their event marketing strategy, and see how they meaningfully activate their sponsorships.
Become a Sponsor
Fill out the form below to download a copy of the media kit and get in touch with us.