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Festival Week Schedule


Now’s your chance to shred both the MTB trails and gravel roads that put NWA on the map. With Life Time Little Sugar MTB on October 15 and Life Time Big Sugar Gravel presented by Mazda on October 21, join us for an 8-day festival in Northwest, AR. 

Big Sugar Classic is a celebration of cycling, and a way to wind down your season with a bang.  Join us for one event, or both, but bring your friends and family and let’s end 2023 with a sugar crash.

The week in between the two events will feature industry gatherings, group rides, clinics and more. 

Overview of 2023. Schedule subject to change!

Saturday, Oct 14

  • 10:00am – 5:00pm | Little Sugar MTB Packet Pickup | The Ledger, First Floor
  • 11:00am | Little Sugar MTB Shakeout Ride | Out front of The Ledger | RSVP/Route
  • 3:00pm | Women of Oz Shakeout Ride | The Ledger | RSVP/Route

Sunday, Oct 15

Thursday, Oct 19

Friday, Oct 20

  • 8:30am | Ventum Racing Shakeout Ride | The Hub | RSVP/Route
  • 9:30am | Chamois Butt’r / All Bodies on Bikes Shakeout Ride | Expo Stage | RSVP/Route
  • 10:00am – 7:00pm | Big Sugar Gravel Expo | Bentonville City Square
  • 10:00am – 7:00pm | Big Sugar Gravel Packet Pickup | Bentonville City Square
  • 10:30am | Kodiak Cakes Shakeout Ride | Expo Stage | RSVP/Route
  • 12:00pm-12:30pm | Kodiak Cakes Athlete Panel | Expo Stage
  • 12:30pm-1:15pm | Life Time Grand Prix Athlete Autograph Session | Expo Stage
  • 2:00pm | How to Prepare for and Bring Joy to Your First Cycling Event with Alexey Vermeulen and Marley Blonsky for Shimano | Expo Stage
  • 3:00pm | Free Yoga Session | Yoga Story
  • 4:00pm | Pirelli Tires/People for Bikes Shakeout Ride | Expo Stage

Saturday, Oct 21

Other happenings in Northwest Arkansas:

People for Bikes SHIFT Conference 

Outerbike Bentonville 


Stay tuned for more cycling events during the week!

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