Festival Week Schedule
2024 SCHEDULE IN THE WORKS! 2023 BELOW
Now’s your chance to shred both the MTB trails and gravel roads that put NWA on the map. With Life Time Little Sugar MTB on October 15 and Life Time Big Sugar Gravel presented by Mazda on October 21, join us for an 8-day festival in Northwest, AR.
Big Sugar Classic is a celebration of cycling, and a way to wind down your season with a bang. Join us for one event, or both, but bring your friends and family and let’s end 2023 with a sugar crash.
The week in between the two events will feature industry gatherings, group rides, clinics and more.
Overview of 2023. Schedule subject to change!
Saturday, Oct 14
- 10:00am – 5:00pm | Little Sugar MTB Packet Pickup | The Ledger, First Floor
- 11:00am | Little Sugar MTB Shakeout Ride | Out front of The Ledger | RSVP/Route
- 3:00pm | Women of Oz Shakeout Ride | The Ledger | RSVP/Route
Sunday, Oct 15
- 7:30am | Little Sugar 50k Start | The Homestead, Coler MTB Preserve
- 8:00am | Little Sugar 100k Elite Men Start | The Homestead, Coler MTB Preserve
- 8:10am | Little Sugar 100k Elite Women Start | The Homestead, Coler MTB Preserve
- 8:20am | Little Sugar 100k Age Group Start | The Homestead, Coler MTB Preserve
- 10:30am | Little Sugar 20k Start | The Homestead, Coler MTB Preserve
- 9:00am – 6:30pm | Little Sugar Finish Festival | Bentonville City Square
- 11:00am – 8:00pm | Little Sugar After Party | The Ledger, 6th Floor North
- 2:30pm | 20k Awards | The Ledger, 6th Floor North
- 3:00pm | 50k Awards | The Ledger, 6th Floor North
- 3:30pm | 100k Pro Awards | The Ledger, 6th Floor North
- 6:30pm | 100k Age Group Awards | The Ledger, 6th Floor North
- Leadville Trail 100 MTB Coin Distribution
Thursday, Oct 19
- 10:00am | Life Time Grand Prix Shakeout Ride | Bentonville City Square Fountain | RSVP/Route
- 3:00pm – 7:00pm | Big Sugar Classic Expo | Bentonville City Square
- 3:00pm – 7:00pm | Big Sugar Gravel Packet Pickup | Bentonville City Square
- 3:00pm | Life Time Foundation / Garmin / Shimano Shakeout Ride | Expo Stage | RSVP/Route
- 4:00pm | Tips & Tricks with Kristi Mohn and Nat Ross | Expo Stage
- 6:00pm | Life Time Grand Prix presented by Mazda Athlete Panel | Expo Stage
- 7:00pm- 10:00pm | Bike Rack Brewing Social Hour | Bike Rack Brewing
Friday, Oct 20
- 8:30am | Ventum Racing Shakeout Ride | The Hub | RSVP/Route
- 9:30am | Chamois Butt’r / All Bodies on Bikes Shakeout Ride | Expo Stage | RSVP/Route
- 10:00am – 7:00pm | Big Sugar Gravel Expo | Bentonville City Square
- 10:00am – 7:00pm | Big Sugar Gravel Packet Pickup | Bentonville City Square
- 10:30am | Kodiak Cakes Shakeout Ride | Expo Stage | RSVP/Route
- 12:00pm-12:30pm | Kodiak Cakes Athlete Panel | Expo Stage
- 12:30pm-1:15pm | Life Time Grand Prix Athlete Autograph Session | Expo Stage
- 2:00pm | How to Prepare for and Bring Joy to Your First Cycling Event with Alexey Vermeulen and Marley Blonsky for Shimano | Expo Stage
- 3:00pm | Free Yoga Session | Yoga Story
- 4:00pm | Pirelli Tires/People for Bikes Shakeout Ride | Expo Stage
Saturday, Oct 21
- 7:30am | Big Sugar Gravel Elite Men 100mi Start | Bentonville City Square
- 7:35am | Big Sugar Gravel Elite Women 100mi Start | Bentonville City Square
- 7:45am | Big Sugar Gravel Age Group 100mi Start | Bentonville City Square
- 8:30am | Big Sugar Gravel 50mi Start | Bentonville City Square
- 7:30am – 1:00pm | Bentonville Farmers Market Open | Bentonville City Square
- 10:00am – 6:30pm | Big Sugar Finish Festival | Bentonville City Square
- 2:00pm | OZ Kids Crit | Blake St House
- 2:30pm | 50mi Awards | Bentonville City Square
- 3:00pm | 100mi Pro Awards | Bentonville City Square
- 4:00pm | 100mi Age Group Awards | Bentonville City Square
- 6:00pm – 11:30pm | The Gravel Rave | The Momentary
Other happenings in Northwest Arkansas:
People for Bikes SHIFT Conference