Festival Week Schedule
Now’s your chance to shred both the MTB trails and gravel roads that put NWA on the map. With Life Time Little Sugar MTB on October 15 and Life Time Big Sugar Gravel presented by Mazda on October 21, join us for an 8-day festival in Northwest, AR.
Big Sugar Classic is a celebration of cycling, and a way to wind down your season with a bang. Join us for one event, or both, but bring your friends and family and let’s end 2023 with a sugar crash.
The week in between the two events will feature industry gatherings, group rides, clinics and more.
Overview of 2023. Schedule subject to change!
Saturday, Oct 14
- 10:00am – 5:00pm | Little Sugar MTB Packet Pickup | The Ledger, First Floor
Sunday, Oct 15
- 7:30am | Little Sugar 50k Start | The Homestead, Coler MTB Preserve
- 8:00am | Little Sugar 100k Start | The Homestead, Coler MTB Preserve
- 10:30am | Little Sugar 20k Start | The Homestead, Coler MTB Preserve
- 9:00am – 6:30pm | Little Sugar Finish Festival | Bentonville City Square
- 11:00am – 8:00pm | Little Sugar After Party | The Ledger, 6th Floor North
- 2:00pm | 50k Awards | The Ledger, 6th Floor North
- 2:30pm | 20k Awards | The Ledger, 6th Floor North
- 3:00pm | 100k Pro Awards | The Ledger, 6th Floor North
- 5:00pm | 100k Age Group Awards | The Ledger, 6th Floor North
- Leadville Trail 100 MTB Coin Distribution
Thursday, Oct 19
- 3:00pm – 7:00pm | Big Sugar Classic Expo | Bentonville City Square
- 3:00pm – 7:00pm | Big Sugar Gravel Packet Pickup | Bentonville City Square
- 7:00 pm- 10:00 pm | Bike Rack Brewing Social Hour | Bike Rack Brewing
- TBD | Big Sugar Gravel Group Ride | Bentonville Downtown N 2nd & Main
Friday, Oct 20
- 10:00am – 7:00pm | Big Sugar Gravel Expo | Bentonville City Square
- 10:00am – 7:00pm | Big Sugar Gravel Packet Pickup | Bentonville City Square
- TBD | Big Sugar Gravel Group Rides | Bentonville Downtown N 2nd & Main
Saturday, Oct 21
- 7:30am | Big Sugar Gravel 100mi Start | Bentonville City Square
- 8:30am | Big Sugar Gravel 50mi Start | Bentonville City Square
- 7:30am – 1:00pm | Bentonville Farmers Market Open | Bentonville Downtown
- 10:00am – 6:30pm | Big Sugar Finish Festival | Bentonville City Square
- 2:00pm | 100mi Pro Awards | Bentonville City Square
- 2:30pm | 50-mile Awards | Bentonville City Square
- 4:00pm | 100-Mile Age Group Awards | Bentonville City Square
- 6:00pm – 11:30pm | AFTER PARTYYY!
Other happenings in Northwest Arkansas:
People for Bikes SHIFT Conference