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Festival Week Schedule

Now’s your chance to shred both the MTB trails and gravel roads that put NWA on the map. With Life Time Little Sugar MTB presented by Mazda on October 15 and Life Time Big Sugar Gravel presented by Mazda on October 21, join us for an 8-day festival in Northwest, AR. 

Big Sugar Classic is a celebration of cycling, and a way to wind down your season with a bang.  Join us for one event, or both, but bring your friends and family and let’s end 2023 with a sugar crash.

The week in between the two events will feature industry gatherings, group rides, clinics and more. 

Overview of 2023. Schedule subject to change!

Saturday, October 14

Shake Out Rides + Athlete Panels TBD

MTB Packet Pickup


Sunday, October 15

MTB race day!

Start times, award ceremonies, finish fest and after parties TBD.


Thursday, October 19

Gravel Expo Day 1


Friday, October 20

 Gravel Expo Day 2 + Packet Pickup


Saturday, October 21

7:30 AM – 100 Mile Start

8:30 AM – 50 Mile Start

Award ceremonies, finish fest, after parties TBD!


Other happenings in Northwest Arkansas:

People for Bikes SHIFT Conference 

Outerbike Bentonville 


Stay tuned for more cycling events during the week!

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