Schedule

October 10-17, 2026

More than just two races—this is a 10-day festival that brings the cycling world to Bentonville for THE can’t-miss, end-of-season party.

Join us in the cycling mecca for races, group rides, industry gatherings, clinics, and so much more. All set in Bentonville, AR—the “new capital of cool” and hub for arts, culinary, and outdoor experiences. Bookended by races, it’s your chance to shred the MTB trails and gravel roads that put NWA on the map, plus enjoy a full week of events below.

Clear

Big Sugar Classic

Sat, Oct 10

Sun, Oct 11

Wed, Oct 14

Thu, Oct 15

8:00 am–1:00 pm
🎶 Events

SHIFT Conference

People for Bikes

📍 Compton Gardens

A full day of candid conversations exploring the ideas, challenges, and opportunities shaping the future of the bicycle industry and the communities we serve. Hear from leading voices across cycling, business, community development, and beyond, with a focus on practical ideas that can move from conversation to action.

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5:00 pm
🎪 Expo 🚴 Shakeout Rides

Neversecond Shakout Ride

Neversecond

📍 North Courtyardhttps://maps.app.goo.gl/KU3vJffVsj7T1FWt9

Join Neversecond, USWE, HydraPak, Tifosi, and Panaracer for a pre-race shakeout ride! First 20 riders to arrive will receive a goodie bag packed with gear and giveaways from all five partners. Stick around after the ride for a chance to win an even bigger prize package featuring goodies from each brand. Come ride, hang out,…

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Fri, Oct 16

Sat, Oct 17

unassigned

Tue, Oct 13

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